775 Washington Street building constructed
Originally built as a car garage, 775 Washington street was spotted as an ideal photographic and event space. The original structure allowed for expansive column-free spaces and its unique walkable ramp provided easy accessibility.
Fabrizio Ferri founds Industria Superstudio in Milan
The brainchild of photographer Fabrizio Ferri, the original Industria Superstudio was founded in Milan in 1983.
His vision was to create an innovative studio complex that would attract top international photographers at the nexus of Italian fashion.
Industria quickly became a recognized brand and a popular hub for Milan’s teeming creative world.
Industria opens in the West Village
After the success of the Milan space, Ferri brought his groundbreaking concept across the Atlantic. As with its Milan counterpart, Industria’s stateside location was the first full-service photographic studio complex of its kind in the country.
Ferri established Industria in a former 1910s auto shop in the West Village, then a gritty neighborhood, which has now become one of the most coveted zip codes in the city.
After opening its doors, Industria quickly became the ‘it’ place to be for the top creative talent in Manhattan.
The industrial, minimalist facility served as a blank canvas that artists could transform to fit their needs, while its full-service studio offerings allowed photographers the convenience of having everything they needed under one roof.
Supporting creative excellence for over two decades
Over the years, clients like Dolce & Gabbana, Giorgio Armani, Prada, and Valentino have shot their campaigns at Industria, while top photographers such as Patrick Demarchelier, Craig McDean, Annie Leibovitz, Peter Lindberg, Mario Testino, Inez and Vinoodh and Paolo Roversi have all shot at the studios.
In addition to attracting fashion’s top talent, Industria Superstudio has partnered with industry leaders in the automobile, beauty, hospitality, sport, and tech worlds such as eBay, Jo Malone, Maserati, the NBA, and Sony to host an abundance of memorable events including intimate dinners, high-profile launch parties, seminars and concerts.
Industria’s multi-studio and event concept continues to flourish with an expansion into the burgeoning creative neighborhood of Williamsburg, Brooklyn. Continuing to be the leader of Industrial space conversions, Industria now operates a number of new sites, preserving its love for architectural detail, authenticity, and location for creative visionaries.
In 2016, the original West Village sites also underwent a renovation to support large events in addition to commercial shoots, and remains a key location for creative talent and activities in New York’s cutting edge culture, fashion and arts industry.